Announcement Area (Your Shop’s Welcome Message) #
Your announcement area is one of the first things people see when they visit your shop.
Think of it as your shop’s welcome message — a quick way to tell visitors:
- What you sell
- Who it’s for
- What they should do next
This section is small, but it’s powerful when used correctly.
Where to Find Your Announcement Area #
Let’s get you there:
- Go to Etsy
- Click Shop Manager
- Click Settings
- Click Info & Appearance
- Look for the “Shop Announcement” section
👉 This is where you can write and edit your message.
What This Section Is For #
Your announcement is not meant to be long or detailed.
It should quickly answer:
- What do you sell?
- Who is it for?
- Anything important customers should know?
Most people will only glance at this — so keep it clear and easy to read.
What to Write (Simple Formula) #
If you’re not sure what to say, use this:
Welcome + What you sell + Who it’s for + Key detail
Example: #
“Welcome to our shop! We offer premade branding kits and Canva templates designed for modern boutique businesses. All products are instant downloads.”
That’s it — short and clear.
What You Can Include #
Here are some helpful things you can include:
- A short welcome
- What your shop sells
- That your products are digital (if applicable)
- Instant download info
- A quick benefit or result
Optional additions: #
- Sales or promotions
- New product updates
- Important notices
What NOT to Do #
Don’t make it too long #
Most people won’t read a paragraph.
Don’t over-explain #
Save details for your listings.
Don’t leave it blank #
An empty shop feels unfinished and less trustworthy.
Don’t make it confusing #
Keep it simple and direct.
If You Sell Digital Products #
If you’re selling templates or downloads, this is very important.
👉 Always mention:
- “Instant download”
- No physical item will be shipped
Example: #
“All items are digital downloads — no physical products will be mailed.”
This helps prevent confusion and unnecessary messages.
If You Purchased a Branding Kit from Us #
If You Purchased a Branding Kit from Us #
If you’re using a Marlow Moon branding kit, your announcement should match your brand tone.
Keep it:
- Clean
- Confident
- Simple
You can also match the wording to your:
- Banner
- Bio
- Listing descriptions
💡 Consistency makes your shop feel more professional.
How to Edit Your Announcement #
Inside Info & Appearance:
- Find the announcement box
- Type your message
- Click Save
👉 Refresh your shop page to see how it looks.
Quick Checklist #
Before moving on:
✔ Clear welcome message
✔ Explains what you sell
✔ Mentions digital (if applicable)
✔ Short and easy to read
✔ Matches your brand tone
✦ Need Help Setting Up Your Design? #
If you’d like a faster start, we offer template setup and editing services where we customize your purchase and prepare everything for launch.
This option is perfect if you want your branding polished, professional, and ready to use without spending time learning the editing tools.
Our team can help with:
• Editing your Canva templates
• Adding your business name, colors, and details
• Preparing your files so they are ready to launch immediately
✦ Learn more on one of our websites, or Etsy.
www.marlowmoon.com
www.marlowmallow.com
Or feel free to send us a message through Etsy if you have questions — we’re always happy to help!
Do these instructions make sense? Things change quickly, so if something looks outdated or confusing, please let us know.
