Shop Branding (Banner, Icon, Bio)

Now we’re getting to the fun part — making your shop actually look like a brand.

This is what customers see first when they click into your shop. A well-branded shop builds trust instantly and makes you look established (even if you just started).

In this guide, we’ll walk through:

• Your shop banner
• Your shop icon
• Your shop bio (About section)

Step-by-step, no guesswork.

Let’s get you to the right place:

1. Go to Etsy
2. Click Shop Manager
3. Click Settings
4. Click Info & Appearance

This is where you’ll upload your banner and icon.

For your bio:

• Go to About in your shop
• Or scroll down on your shop page and click edit

Your banner is the large image at the top of your shop.

What it does: #

• Sets the tone of your brand
• Makes your shop look professional
• Helps customers immediately understand your style

Recommended size: #

• 3360 x 840 px

What to include: #

• Your brand name or logo
• A tagline or short description
• Visual elements that match your brand style

Beginner Tips: #

• Keep it clean — don’t overcrowd it
• Make sure text is easy to read
• Stick to your brand colors

💡 If your banner looks blurry, it’s usually because the size is too small.

Your shop icon is your small square image that shows up:

• Next to your shop name
• In search results
• On your listings

Recommended size: #

• 500 x 500 px

What to use: #

• Your logo
• A simple brand mark
• A clean symbol

Beginner Tips: #

• Keep it simple (it’s very small on screen)
• Avoid tiny text
• Make sure it’s centered

💡 Think of this like your profile picture — it should be instantly recognizable.

This is where you tell your story.

Customers will scroll here when they want to:

• Know who you are
• Understand what you sell
• Decide if they trust your shop

What to include: #

• What you sell
• Who it’s for
• Your brand vibe
• (Optional) why you started

Simple structure you can follow: #

• What you offer
• Who it’s for
• What makes your shop special

Example: #

“We create premade branding kits and Canva templates designed for modern boutique businesses. Our goal is to make professional branding simple, accessible, and beautiful.”

Beginner Tips: #

• Keep it clear and natural
• Don’t overcomplicate it
• Write like a human, not a corporation

If you’re using a Marlow Moon branding kit, this part becomes much easier.

Your kit is designed to plug directly into your shop setup.

Step 1: Learn the Basics of Canva (If Needed) #

If you’ve never used Canva before, start here first:
👉 https://help.marlowmaison.com/docs-category/canva-beginners-tutorial/

This will show you exactly how Canva works so you don’t feel lost.

Step 2: Open & Edit Your Branding Kit #

Open your Canva links and begin customizing your designs.

If you need help editing your files, follow this guide:
👉 https://help.marlowmaison.com/docs-category/editing-your-package/

Inside your kit, you’ll be editing:

• Your logo
• Your banner
• Any brand elements included

👉 Just click into the text and type your business name — no design experience needed.

Step 3: Customize Your Design #

Update:

• Your business name
• Colors (if desired)
• Any wording or tagline

Everything is already designed to match, so you don’t need to figure anything out from scratch.

Step 4: Download Your Files #

Download your designs as:

• PNG (recommended for Etsy)

Make sure your files are high quality before uploading.

Step 5: Upload to Etsy #

Go back to Info & Appearance:

• Upload your banner
• Upload your logo as your shop icon
• Save your changes

That’s it — your shop will instantly look polished and cohesive.

Inside Info & Appearance:

• Click “Edit Shop”
• Upload your banner image
• Upload your shop icon
• Save changes

👉 Refresh your shop page to preview everything.

1. Leaving branding blank #

A shop with no banner or icon looks unfinished.

2. Using low-quality images #

Blurry images immediately reduce trust.

3. Overcrowding your banner #

Too much text = hard to read.

4. Inconsistent branding #

Different colors, fonts, or styles can feel messy.

Before moving on:

✔ Banner uploaded and clear
✔ Shop icon uploaded and centered
✔ Bio written and easy to understand
✔ Branding feels consistent